Preparing an annual report and publishing it on the company website is a common thing for every business, just as sending annual reports in newsletters to subscribers. However, many businesses think that’s everything there is to annual reports. The truth is, there’s so much more!
In fact, many businesses are taking steps to maximize their annual report publishing potential by going digital. These next-gen, smart reports take full of advantage of today’s technology's, and in this article, we’ll describe the difference digital annual reports can make for your business.
Features
Better Navigation & Multimedia Inclusions
Designing an annual report ideally suitable for web reading with favoured UX and attractive texts is very important, as it helps the reader to better navigate the report as a webpage. Likewise, you should always take measure to hyperlink contents in the report to landing pages and related contents outside the report.
Digital annual reports also support all types of contents such as videos, GIFs, etc., freeing you from the restrictions of plain text and images. As many businesses understand, adding videos adds more substance for any and all readers.
Unmatched Customizability
Digital annual reports provide customizable options to address different audience groups and thereby direct them towards the content section crafted most especially for them. By leading the audience straight to the contents they might be interested in, reader retention becomes more streamlined. For example, a financial analyst might better be directed to the acquisitions & disposals section, wherein they could view the details of the acquisition, balance sheets, etc.
User-friendly
Providing a downloadable, Excel sheet option within digital reports is a gift to all financial analysts. By providing that luxury, you better help them to work their magic, quickly locating the numbers and calculations they were initially looking for. Truly, any analyst will look for and be happy to find a downloadable option within your annual reports.
Benefits
Enhance the User Experience
Ultimately, digital reports are more user-friendly, visually rich, and contain a more engaging presence for all your readers. This is arguably the most significant advantage digital annual reports have over their traditional printed counterpart.
Likewise, digital reports project your business to the world as a future-ready organization, showcasing how well you’ve adapted well to the technology of the modern-day world. Adapting to The net result? Happy customers and a more successful business. Win-win.
Analytics-enabled
Digital reports enable you to harness analytics’ power and track the key performance metrics of all your reports. Monitoring metrics like a report’s heat map, most clicked sections, and readers’ most-skipped sections helps you to tailor all future reports towards a more engaging and effective experience.
Maximize Reach
Your shareholders and financial analysts taking care of your stocks and numbers will always look at your financial statements, regardless of the format you have them in the reports. By choosing an accessible and downloadable format, you inevitably allow them (and yourself) to better reach customers, employees, suppliers, and resellers. Don't forget to address everyone with a separate, customized interface.
Extended Content Strategy
Digital annual reports are an integral part of your content strategy. Digital reports combined with a perfect content management strategy and a well-executed layout design are, by definition, a major improvement to your multi-channel marketing capabilities. Though digital annual report might seem costly in the beginning, the later benefits more than make up for it.
Indeed, when you decide to put an annual report making software in place, creating, managing, and optimizing your annual reports becomes far more comfortable. See what digital annual reports can do for you and your business today!
